Home Depot, Wal­greens, and Mer­cedes-Benz are among the brands with the best mobile expe­ri­ences. That’s accord­ing to busi­ness intel­li­gence ser­vice L2, which says it bench­marks the dig­i­tal com­pe­tence of brands. Here’s who made L2’s list and why.

Home Depot

L2 says Home Depot pro­vides its app users with access to real-time local store inven­to­ry and allows cus­tomers to scan items in-store to also find them online. In addi­tion, the app’s “In-Store Expe­ri­ence” uti­lizes geolo­ca­tion to pro­vide store-spe­cif­ic maps, the cat­a­log can be sort­ed to dis­play only prod­ucts avail­able in spe­cif­ic stores and users can swipe to add prod­ucts to shop­ping lists.

“This depth of fusion is rare in retail and embod­ies the per­fect way to keep con­sumers informed, sat­is­fied and return­ing,” L2 says.

Accord­ing to Home Depot, con­sumers can access more than 700,000 prod­ucts with its app and they can also see how to prod­ucts will look in their homes using aug­ment­ed real­i­ty.

Per Google Play, the Home Depot app has between 1 mil­lion and 5 mil­lion installs.

Walgreens

Accord­ing to the report, an esti­mat­ed 55 per­cent of Wal­greens shop­pers use its app in-store.

The app also sup­ports the brand’s Bal­ance Rewards pro­gram, which had 100 mil­lion mem­bers as of May 2014. The loy­al­ty pro­gram also includes mobile coupons. When a loy­al­ty card is scanned at the reg­is­ter, any applic­a­ble clipped coupons are auto­mat­i­cal­ly applied to the customer’s order, L2 says.

The brand has also inte­grat­ed its app with iOS Pass­book, which Apple says helps users keep coupons, loy­al­ty cards, board­ing pass­es, movie tick­ets and the like in one place.

What’s more, Wal­greens began pilot­ing iBea­con tech­nol­o­gy, which pro­vides loca­tion-based infor­ma­tion and ser­vices to iOS devices, at select stores in May 2014. Wal­greens uses the tech­nol­o­gy to send push noti­fi­ca­tions with shop­ping lists, coupons and prod­uct sug­ges­tions based on cus­tomers’ past pur­chas­es. And, per the report, shop­pers tar­get­ed by the iBea­con were 17 times more like­ly to use the app.

Wal­greens is also test­ing 3D vir­tu­al real­i­ty store map­ping with part­ner Aisle411, which allows con­sumers to search a store’s in-app map to find spe­cif­ic prod­ucts with coupon, spe­cial offers and reward point inte­gra­tions.

Wal­greens says its app also includes a Refill by Scan fea­ture that allows cus­tomers to scan bar­codes on their pre­scrip­tions, as well as pill reminders and pho­to print­ing fea­tures.

Sephora

Per the report, mobile dri­ves half of online traf­fic and email opens for the beau­ty brand and Sephora’s Sepho­ra to Go app is a “best-in-class exam­ple of cross-plat­form loy­al­ty club imple­men­ta­tion which also incor­po­rates omnichan­nel strat­e­gy.”

Sephora’s apps let its Beau­ty Insid­er loy­al­ty pro­gram mem­bers see their offers and rewards. L2 says the pro­gram also helps con­sumers man­age pre­vi­ous pur­chas­es, sam­pling his­to­ry and wish­list items. Beau­ty Insid­er also helps Sepho­ra track pur­chas­es across chan­nels.

In addi­tion, the Beau­ty Bag fea­ture helps con­sumers remem­ber favorite brands and shades. Sam­ples are also tracked to encour­age cus­tomers to revis­it and pur­chase full-size prod­ucts, L2 says.

For its part, Sepho­ra says the iPhone app allows cus­tomers to scan prod­ucts in store to read reviews, as well as to access pho­to edit­ing tools and fil­ters for the Beau­ty Board, a social shop­ping plat­form that allows fans to upload pho­tos of them­selves.

Starwood Hotels and Resorts

Starwood’s mobile loy­al­ty app has basic loy­al­ty func­tions, but “rais­es the bar…with ele­gant solu­tions such as lever­ag­ing its saved pro­file in tan­dem with native geo-local func­tion­al­i­ty to com­plete local book­ings with­out any data entry,” L2 says.

What’s more, Star­wood allows loy­al­ty club mem­bers who have con­firmed book­ings through the app to check in and access rooms with their mobile devices and some prop­er­ties are even test­ing key­less check-in tech­nol­o­gy. The brand plans to intro­duce a vir­tu­al key to 150 prop­er­ties in 2015, L2 says.

L’Oréal Paris

Accord­ing to L2, L’Oreal Paris “trans­lates its con­tent seam­less­ly to mobile devices.”

That’s because con­sumers access guid­ed sell­ing tools, curat­ed con­tent and tuto­ri­als that blend con­tent and com­merce as the brand makes sure the cus­tomer jour­ney is nev­er frag­ment­ed and always leads to prod­uct, L2 says.

Fur­ther, L2 says L’Oreal “knocked the ball out of the park” with its Make­up Genius app, which allows users to try on prod­ucts via aug­ment­ed real­i­ty and has been down­loaded more than 1.7 mil­lion times.

“This tech­nol­o­gy [in Make­up Genius] is tru­ly unique — it’s the same stuff used in Ben­jamin But­ton, allow­ing Brad Pitt to age back­wards from an old man to a young boy,” L’Oreal says in a post on its web­site.

Tory Burch

Tory Burch’s Tory Dai­ly app opens to the Tory Dai­ly blog and inte­grates the ecom­merce site through “per­sis­tent nav­i­ga­tion, avoid­ing the bifur­cat­ed or seg­re­gat­ed site expe­ri­ence that is observed with blogs across many peers,” L2 notes. In addi­tion, blog entries are linked to prod­uct pages.

L2 says the appar­el brand’s Tory’s Gift Guide is “an exam­ple of rich con­tent that moves the con­sumer down the pur­chase fun­nel, both online and offline.”

Prod­uct pages allow con­sumers to buy online or find prod­ucts in-store with real-time in-store inven­to­ry. In addi­tion, the tablet site sup­ports sea­son­al look books, which allow con­sumers to shop out­fits by click­ing on “Add All to Bag” but­tons.

The iPhone app also includes fil­ters and frames for Insta­gram and Face­book.

Mercedes-Benz

The auto brand’s U.S. site is built in HTML5, which sup­ports touch and swipe ges­tures on mobile devices, L2 says. It also allows con­tent to be opti­mized for a range of device sizes and ori­en­ta­tions.

What’s more, the brand’s mobile-opti­mized con­tent gives con­sumers access to tools like request­ing quotes, esti­mat­ing pay­ments, and apply­ing for cred­it. And site fea­tures like links to deal­er sites, offers, con­fig­u­ra­tors and live chat, which help dri­ve con­sumers to pur­chase, are also main­tained in con­tent accessed from mobile devices, L2 adds.

Physicians Formula

Accord­ing to L2, cos­met­ics brand Physi­cians For­mu­la “emerged as a leader in respon­sive site design” in 2014 thanks to a design that shares HTML5 code and dig­i­tal assets across desk­top, tablet and mobile and cre­ates a cohe­sive user expe­ri­ence on each.

The site is designed for prod­uct research and dis­cov­ery and uses a flu­id grid for gallery prod­uct pages to opti­mize screen size and ori­en­ta­tion, L2 says. Physi­cians For­mu­la has also imple­ment­ed touch and swipe sup­port and menus are mobile-opti­mized.