Retailers that take SEO seriously can realize millions worth of traffic every month from their organic search presence, according to Vizion Interactive’s Mark Jackson, President and CEO, and Shanti Shunn, Digital Marketing Strategist.
Jackson and Shunn joined me as the featured speakers of Linkdex’s October webinar, Ecommerce SEO: Maximizing Your Success. If you were unable to attend live, or you want to view it again, the recording is available at the bottom of this post.
In the webinar, Jackson and Shunn walk you through Jackson’s recent T.J.Maxx SEO case study, published on Momentology. They provide a real-world example of the dangers of giving people a terrible search experience.
Issues that can harm a brand’s organic search efforts range from failing to follow basic SEO best practices (page titles, descriptions, linking), to much more technical and complex around major changes (e.g., a site migration or platform change). In the webinar, they discuss several vital factors that contribute to successful SEO, including:
- Migrating to a different domain/subdomain.
- Indexing issues and robots exclusion.
- Creating localized landing pages.
- Updating local listings.
- Using and optimizing title tags/header tags.
- Optimizing the social media presence.
- Following sitemap best practices.
While “perfect SEO” is something few, if any, retail brands are achieving, it’s critical for companies to have an SEO strategy that puts consumers – and optimizing for the user experience – at its core.
Companies that don’t understand SEO or place enough value on SEO will lose to the competition. T.J.Maxx is walking away from millions worth of U.S. traffic every month.
But the good news? All of the mistakes, which are detailed in the webinar and the Momentology article, can be fixed. Watch to find out how:
Ecommerce SEO: Maximizing Success Webinar Oct 2015 from Linkdex on Vimeo.