Mastering Snapchat Marketing On A Budget
Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, or digital media that is only temporarily available for viewing. The photos and videos taken and shared on the app are called Snaps, and users are...
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Map Your Marketing To Your Audience
There is no consumer expressway to your product or service. The long and winding road of commerce is traffic-jammed with questions, obstacles, competitors, and a morass of messaging that make decision-making more complex than ever. It’s your job...
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3 UX Strategies That Incite Desired User Behaviors
Most websites are little more than digital brochures that rely on users willingness to read endless tomes of text, assimilate all the information, and then to...
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5 Location Personalization Trends You Can’t Ignore
Technological advances and our hyperconnected lifestyles have led consumers to expect instant gratification and personalization based on location at every...
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What Is SEO?
I’ve been an SEO for so many years I stopped counting a long while back, but the last thing I want to write is a history of SEO post. What I do want to think about is what it means to optimize, what we are optimizing...
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Who’s Influencing the 2016 Election?
Political endorsements are nothing new – from fellow politicians, newspapers and celebrities alike – but how candidates and their influential supporters cut through the proverbial noise is changing, along with our...
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How Robots Give Hotels Marketing Muscle
There was a time when in-room TVs made for a distinctive hotel experience. In fact, that’s an innovation Hilton touts from 1947. But consumers have clearly grown more demanding, which in turn, has forced savvy hotels...
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3 Ways to Localize Site Content to Attract Global Consumers
A website is a brand's virtual storefront. But are your brand's virtual doors open to global customers? As a marketer, you may wear many hats. One of them...
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7 Remarkable Customer Experience Insights from Zappos
When it comes to happy customers, online retailer Zappos is in a league of its own. Case in point: the first of its <a...
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