2015 was a busy year in video marketing. In July, YouTube announced that 400 hours of video were being uploaded to the site every minute. In November, Facebook...

Reddit, the so-called “front page of the Internet,” is far more fertile ground for marketers than simply AMAs. Brent Csutoras, CEO of web design firm Pixel Road Designs, goes so far as calling Reddit...

Personalization, the digital marketing industry's favorite buzzword, is once again being touted as a key area for brands to up their game in the upcoming...

It’s one thing for a brand to be used frequently by its consumers. When a brand is able to turn their consumers into advocates who market their products or...

Brands like Red Bull, Coke and, more recently, Taco Bell are leading the charge toward editorial-driven websites that forsake traditional corporate site...

Given that a reported 90 percent of a mobile user’s time is spent within apps, it’s no wonder marketers have doubled down on app advertising investments...

Branded social advocacy, or corporate social responsibility, has been an increasingly pressing item on the brand marketing agenda in recent years. John Lewis'...