Converting Keywords & User Intent Into Marketable Content
We’re familiar with using keyword research to help us build content. But to cover a keyword topic successfully, we need to segment our keywords by intent. This way, we can build content...
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Maximizing Your Ecommerce SEO Success
Retailers that take SEO seriously can realize millions worth of traffic every month from their organic search presence, according to Vizion Interactive's Mark Jackson, President and CEO...
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What Are Micro-Moments & How Do They Change Your Video Marketing Strategy?
According to Google, mobile devices – particularly smartphones – have forever changed the way our customers live. It’s also fractured the consumer...
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Your 5 Step Online Holiday Retail Plan To Win At Key Moments
November is here, and this marks the beginning of a challenging time of year for online retailers. Black Friday, Cyber Monday, and the rest of the Holiday...
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2015 Holiday Marketing: REI’s #OptOutside Reveals 9 Truths
Outdoor retailer REI’s announcement that it will remain closed on Black Friday could turn into a case study in holiday marketing. That’s because it is a...
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Farewell Social Media Traffic, It Was Nice Knowing You
Generating relevant traffic to a website still remains one of the key goals of digital marketing. The basic channels of search (organic and paid), display...
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How Apps Are Evolving Panasonic’s Digital Marketing Strategy
To promote its new HomeTeam app, which connects children with far-away grandparents, Panasonic launched the #MakeReadingLessScary campaign, aimed at creating...
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The Ashley Madison Hack: 5 Takeaways For Brands
The Ashley Madison hack is so two months ago, right? Unless you were personally affected, you have likely forgotten about it. Though you may have not been...
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Shoppable Media: Closing The Desktop-Mobile Conversion Divide
Mobile devices have surpassed desktops as the lead platform for consumers to interact with online retailers. Mobile transactions have grown to 30 percent of...
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