5 Examples Of Great Brand Storytelling
Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling. That’s the quickest and best way to hit those all-important emotional hooks that make connections. In this...
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3 Simple Ways To Get Customers To Review Your Brand
Online reviews are increasing in importance as consumer behavior and technology continue to evolve. Consumers are getting savvier about comparison shopping and conducting more online...
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What New UK Advertising Rules Mean For Brands Working With Vloggers
Brands and marketers now recognize that developing partnerships with top bloggers can add huge value to influencer marketing campaigns. Working with vloggers...
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The Fallacy Of The 3‑Click Rule In Web Design
The three-click rule originally referred to site navigation, stating that a user should be able to access any information within three clicks. It is derived...
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Top 10 Worst Spokesperson Disasters Of All Time (Aside From Jared Fogle)
As Subway reels from what is perhaps the greatest spokesperson implosion of all time, Momentology asked branding experts for their top picks for...
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Why eSports Is A Huge Marketing Opportunity For Brands
Esports has become a global phenomenon. Recent reports have valued the industry at more than $612 million, with reach extending from Europe and North America...
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Viral Hashtags: The Secret To Brand Success
The #IceBucketChallenge, #BreakTheInternet and #LoveWins are perfect examples: Whenever a popular hashtag emerges, brands can’t help but dogpile. The...
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33 Branding Experts On How Subway Should Handle Foglegeddon
It’s a safe bet no one envies Subway’s marketing team – or its reported new CMO – in the wake of the unprecedented implosion of its longtime...
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8 Tips To Level Up Your Ecommerce SEO Game
When you’re in the ecommerce SEO game and you’re on the hook for not just visits, but also revenue, you must focus on the things that will increase your...
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