Is Your Brand’s PR Strategy Working? 8 Ways To Tell
Public relations has long been viewed as the mysterious side of marketing spend. It's unpredictable, it’s opaque, and it lacks the solid analytics that underscore sales and marketing...
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10 Brands Harnessing Online Petitions For Marketing Good
In part because petitions are a less conventional marketing tool, they help brands cut through noise and capture consumer attention. Regardless of whether they come from brand or consumer...
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Should Your Brand Be A ‘Social Business’ Or A ‘Social Entity’?
Patagonia has won plaudits in recent years for their bold "Don't buy this jacket" campaign, instead winning loyalty by building reputation among dedicated...
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Back-To-School Marketing: 4 Reasons Timing Is Crucial To Ecommerce Success
No one likes being the last kid on the playground. Back to school is a viciously competitive time of year, second only to the holidays in revenue to be gained...
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Would Your Most Loyal Fans Get A Tattoo Of Your Brand’s Logo?
Tattoos have long since expanded beyond an audience of tough-talking sailors with anchors on their biceps and remorseful women with tramp stamps from spring...
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3 Simple Tips To Get Valuable Feedback From Customers
Sometimes you need to take a step back and gain a fresh perspective on your company’s product. You may be very familiar with the intricate details of your...
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12 Experts On Loyalty Marketing Strategy & Why Every Interaction Counts
Amazon Prime Day exhibited a growing focus among digital businesses for marketing initiatives which looked to build on and reward customer loyalty. For digital...
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Why Modern SEO Requires Technical Experience
Earlier this morning, I saw Andrew Isidoro tweet an article on the Entrepreneur called "Why Modern SEO Requires Almost No Technical Expertise". The essence of...
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Is Data To Programmatic Like a Drummer To A Rock Band?
The shift to programmatic ad buying for display and other channels is happening at a fast pace. In the U.S. this year, programmatic is expected to represent...
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