Caitlyn Jenner Embodies ‘Pivotal’ Moment in Culture and Advertising
With the unveiling of her Vanity Fair cover and new identity, Olympian and reality TV star Caitlyn Jenner has, in a way, become the posterchild for the transgender community. And that’s...
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After #LoveWins, Marriage Equality Means More Authentic Branded Content
The June 26 Supreme Court decision supporting same-sex marriage is one that will clearly have a profound impact on the lives of LGBT Americans, but it is also one that will influence...
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Customer-Centric Brands At Wimbledon Put People First
The Wimbledon Championships have strong roots in tradition, which means they forgo conventional sponsorship and advertising models in favor of genuine brand...
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Turning Social Conversations Into Marketing Momentum
What exactly can you do to integrate your social marketing with the rest of your content program? To borrow a cliche, think synergy. By thinking strategically...
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Consumers Ready For Enhanced Technology From Restaurants
Technomic, a research and consultancy firm for the food services industry, has released the results of a survey which suggests that consumers expect more...
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The Millennial Traveler’s Purchase Journey
The digital era has revolutionized the consumer purchase journey. The 2009 McKinsey model demonstrated that the old "funnel" concept has been overcome by the...
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Why & How Teens, Adults Use Instagram
Many senior marketers have created a single Instagram account for their brand assuming that 300 million Instagrammers are a single market segment with common...
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Facebook Instant Articles: What Marketers Need To Know
Instant Articles are still in their infancy, and full details of the implications and impact for all parties involved – particularly advertisers – are...
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Father’s Day Marketing: 3 Inspirational Brands Capturing The Moment
This Sunday, June 21, marks one of the most important days in the annual marketing calendar: Father's Day. Unlike Mother's Day, Father's Day is united in the...
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