Influence Now: Your Free Guide To Influencer Marketing
Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey. Your brand can benefit from forging relationships with...
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After #LoveWins, Marriage Equality Means More Authentic Branded Content
The June 26 Supreme Court decision supporting same-sex marriage is one that will clearly have a profound impact on the lives of LGBT Americans, but it is also one that will influence...
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Customer-Centric Brands At Wimbledon Put People First
The Wimbledon Championships have strong roots in tradition, which means they forgo conventional sponsorship and advertising models in favor of genuine brand...
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Consumers Ready For Enhanced Technology From Restaurants
Technomic, a research and consultancy firm for the food services industry, has released the results of a survey which suggests that consumers expect more...
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Turning Social Conversations Into Marketing Momentum
What exactly can you do to integrate your social marketing with the rest of your content program? To borrow a cliche, think synergy. By thinking strategically...
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The Millennial Traveler’s Purchase Journey
The digital era has revolutionized the consumer purchase journey. The 2009 McKinsey model demonstrated that the old "funnel" concept has been overcome by the...
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Why & How Teens, Adults Use Instagram
Many senior marketers have created a single Instagram account for their brand assuming that 300 million Instagrammers are a single market segment with common...
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Facebook Instant Articles: What Marketers Need To Know
Instant Articles are still in their infancy, and full details of the implications and impact for all parties involved – particularly advertisers – are...
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Father’s Day Marketing: 3 Inspirational Brands Capturing The Moment
This Sunday, June 21, marks one of the most important days in the annual marketing calendar: Father's Day. Unlike Mother's Day, Father's Day is united in the...
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