Finding The Right Role For Twitter In The Social Media Marketing Mix
Twitter is the undisputed king of real-time marketing in social media. And yet brands are often challenged to work out exactly what role it should play in the mix. It can be used to...
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Why Kraft Believes Most Data Is Crap
Data can be a powerful tool to help brands better target consumers on an individual level and serve up the most relevant content. But that’s only when the data itself is actually relevant to the brands in question. And with so many providers...
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10 Twitter Content Marketing Dos & Don’ts For Brands
According to data from Twitter, there are more than 288 million monthly active users contributing to the estimated 500 million tweets sent out per day. Let’s...
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AT&T & Beats On Influencer-Driven Real-Time Content Marketing
It’s no longer enough for brands to simply experiment with new platforms and insert themselves into cultural moments. In order to be supremely relevant...
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The Taco Bell Guide To Total Social Media Dominance
Taco Bell is clearly a brand that knows its audience and is able to consistently deliver content its target wants and eagerly consumes. So what’s Taco...
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Why Dell Is Bullish On Native Advertising And You Should Be, Too
No matter what you call it – sponsored content, native advertising or brand journalism – it is, at the least, a complex content hybrid that raises...
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Mobile Marketing Done Right: 2 Masterful Case Studies
With 519 mobile marketing campaign case studies to review, the Mobile Marketing Association (MMA) is one of the best resources for senior marketers who want to...
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Your Mobile SEO Guide For Brands & Businesses
Mobile is a powerful channel for brands to connect with consumers throughout their purchase journeys. A mobile SEO strategy is a key piece of a successful...
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Content Marketing Strategy Essentials For Brands
Most brands and businesses know content is a key element of a digital marketing strategy, but many fail to define their content strategy and many others...
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