LinkedIn Reveals The Secrets Of Content Marketing Success
When President Obama was trying to get the word out about his health care initiatives, he faced a problem familiar to many marketers: How do you get a brand message out so that it is...
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5 Reasons Why Stories Enhance The Customer Experience
In order to maintain competitive advantage, brands must create compelling experiences at every single touch point. And stories are a great way to do that. But how do brands create stories...
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Big Mobile Trouble On Horizon For Big-Name Brands
Smart brands recognize the importance of being mobile-friendly. They know consumers are increasingly using mobile throughout the purchase journey and will...
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3 CMOs On 5 Big Marketing Challenges Facing Brands Now
Marketing is changing dramatically every day. Consumers, data, and technology are driving this change. As chief marketing officers embrace their changing job...
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Why Emotional Storytelling Is The Future of Branding
The relationship between beloved brands and their consumers can be strong and inspirational. We interact with some every day of our lives. It's a relationship...
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3 Crucial Steps To Developing An Effective Loyalty Program
An online loyalty program can expand your audience, increase your customers’ purchase frequency and order size, and add a new revenue stream to your bottom...
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How Tax Preparation Brands Connect With Taxpayers During Tax Season
Here’s a look at two major tax preparation brands and their strategies for the 2015 tax season. The Fun/Humorous Approach: H&R Block For its part, tax...
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What Could The IRS Do To Improve Its Brand Reputation?
The Internal Revenue Service doesn't rank among Americans’ favorite agencies at any time of year, but that anti-IRS sentiment is perhaps most prominent...
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Marketing Misdirection: Why Brands Make Mistakes On Purpose
There is perhaps something innately human in the desire to correct mistakes. And that desire is sometimes accompanied with a certain sense of glee or even...
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