Oscar 2015 Marketing Predictions
With a reported price tag of $2 million per 30 seconds of air time and an estimated audience of 43 million viewers, the Oscars are perhaps a smaller scale, but more glamorous version of the Super Bowl for advertisers. In fact, many themes that...
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Awards Shows Offer 4 Marketing Moments For Brands To Seize
Like the Super Bowl, advertising during the Oscars is expensive, but can expose a brand to a large audience. It also gives marketers an opportunity to connect with an audience far beyond...
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18 Killer Content Marketing Tools That Will Make Your Life Easier
Content marketing isn't easy. It's hard work understanding where to get ideas, what types of content to create, how to create it, and the best ways to promote...
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Heineken Video Stunt Woos U.S.-Based Champions League Fans
While Budweiser and its puppy may have a stranglehold on the American football market, Dutch beer brand Heineken is targeting a smaller subset of U.S. football...
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Mardi Gras: A Missed Marketing Moment For Brands
Mardi Gras provides plenty of opportunities for beads, booze, and bosoms, but could it also present untapped marketing opportunities? Tom Martin, founder of...
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Facebook Marketing Essentials For Brands
Every day, brands are seizing moments to reach consumers on Facebook, the largest social network in the world. Brands are connecting with, engaging, and persuading consumers at critical moments to further business...
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Aflac One Day Pay Aims To Match The Speed Of Modern Consumers
When it comes to speed records, ducks are hardly on par with, say, cheetahs. But that hasn’t stopped supplemental insurance company Aflac and its spokesduck...
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Why Video Is A Content Marketer’s Best Medium For Storytelling
Over the years, numerous studies have found that our brains are far more engaged by storytelling than a recitation of cold, hard facts. Stories are...
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3 Tips To Win Ecommerce Consumer Loyalty
A report by OrderDynamics has likened the challenges of ecommerce to those of modern dating. While repeat customers are crucial for generating healthy revenues, retailers often find themselves fishing for a second...
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