Is The Brand Hashtag Dying?
The number of Super Bowl ads with hashtags slipped to 50 percent in 2015, which is down from 57 percent in the prior year, according to Marketing Land's Hashtag Bowl. That means Super Bowl XLIX had a total of 28 hashtags. On such a huge night for...
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Can Budweiser’s Puppy Commercials Teach Other Brands New Tricks?
Budweiser’s streak of Super Bowl ad dominance is thanks in large part to a puppy that makes American consumers verklempt. And experts say marketers looking to emulate the...
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5 Reasons Why Marketing Must Fundamentally Change
New research from Marketo has revealed how senior marketers believe that the marketing function of businesses needs to fundamentally change in the next few...
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Best Super Bowl Ads Of 2015 Put New Plays In Marketer’s Playbook
Well, the Big Game is now history and it appears that some of the best Super Bowl ads of 2015 have put some new plays in the advertiser playbook. Let’s see...
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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads
Super Bowl XLIX is officially in the record books. As the ad industry breathes a collective sigh of relief and slowly emerges from its social media war rooms...
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Exodus of Auto Brands From Super Bowl XLIX Makes Room For First-Time Advertisers
Super Bowl XLIX will feature ads from auto brands like BMW, Lexus, Mercedes-Benz, Toyota, Nissan and Kia. But, notably, other longtime Super Bowl advertisers...
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7 Super Bowl Advertisers Scoring With Digital Content
What do Academy-Award-winning actor Jeff Bridges, face scanning technology, a faux press conference, digital valentines, and an at-home ball pit have in...
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7 Ways To Get Real Value From Your Company’s Facebook Presence
Many businesses feel that having a Facebook presence is a must these days. After all, every business is on Facebook, right? However, not all businesses manage...
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Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again
GoDaddy has a long history of pushing the envelope with its Super Bowl ads. The brand has pulled a commercial that was met by a backlash from consumers...
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