Getting To Know Your Audience Using Facebook Search
Being visible on Facebook is increasingly getting more difficult for brands. Facebook's new algorithms identify and suppress "less valuable" posts brands share and rewards those...
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Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions
A flurry of articles have been written in recent weeks about the usage (or otherwise) of social media by that notoriously fickle demographic: teenagers. Given the amount of conflicting...
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Nordstrom Delights Consumers With Technology
Nordstrom is a brand that must be doing something right. With the company's share price gaining 120 percent in five years, the brand's profits have...
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10 Facebook Content Marketing Dos & Don’ts For Brands
According to Facebook, the goal of its News Feed is (and always has been) to “show people the things they want to see.” Over the course of last year...
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Newcastle Crashes The Super Bowl Again, But Is Ambush Marketing A Good Strategy?
After releasing a faux entry into Doritos’ Crash the Super Bowl contest, Newcastle Brown Ale, which describes itself as scrappy and punching above its weight...
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Why Amazon Was Crowned The Best U.S. Brand
Market research firm YouGov has released its 2014 Global Rankings of brand sentiment and revealed ecommerce giant Amazon remains the best-perceived brand in...
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Aldi Tops List Of Top 10 UK Brands
Discount retailer Aldi is the top UK brand of 2014. That's according to YouGov's BrandIndex, a measure of global brand perception ranking for 850 brands in...
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5 Ways To Stay Ahead Of The Marketing Technology Wave
Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and...
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Why Connected Devices Could Revolutionize Health Care
2015 is already being touted as 'the year of the consumer' and nowhere was a sense of this more prevalent then at CES 2015. One clear trend that emerged at...
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