10 Exceptional Examples Of Brand Communities
For all consumer-facing businesses, a prevalent, engaged brand community is the ultimate asset. Research has shown that branded communities not only drive greater reach, but also add value...
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What Can Doritos’ Crash the Super Bowl Teach Brands About User-Generated Content?
For years, Doritos has stuck with a Super Bowl campaign strategy of asking consumers to submit videos to potentially air during the big game. It’s a strategy that doesn’t necessarily...
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5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting...
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15 Tips For Successful Influencer Marketing Campaigns
Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically. They also open...
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Argos Case Study: Mapping The Consumer Journey To Purchase
Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs....
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Mastering Facebook Images To Increase Consumer Engagement
Images on Facebook are a superb way to connect to your consumers. Images are in the sweet spot of social content; more engaging than text and more...
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Influencer Marketing: What To Expect in 2015
Consumers expect and demand genuine product feedback prior to purchase. That's why it’s more important than ever for brands to work with influencers, who...
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6 Ways Brands Can Maximize Facebook Organic Reach
Facebook is rolling out changes to its news feed algorithm in a bid to reduce "overly promotional" posts. The changes followed a user survey that revealed...
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Creating An Effective Customer-Centric Editorial Calendar In 7 Steps
It's hard to make time to create a strategic, integrated editorial calendar that meets business goals and adds value for your customers, but time spent in...
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