Nest, the manufacturer of intelligent thermostats and smoke alarms, was acquired by Google for $3.2 billion at the beginning of 2014, and represents one of the...

Celebrity selfies, intimate strangers, and an unpredictable penchant for getting wet set new records for viral viewing and sharing in 2014. You can't plan on hitting the viral marketing campaign jackpot, but you...

A survey of more than 2,000 U.S. adults from the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence and Precision Market Insights...

Focused on brand awareness, the most exciting digital marketing campaigns of 2014 had a few things in common: they spanned channels and provided multiple...

The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film. Film...

In a recent webinar, Changing Tides of Social & Content in 2015, both Joe Pulizzi and Jay Baer included the rise of the podcast in their predictions for...

This holiday season, plenty of brands have rolled out special content – many of them videos. This is especially true of airlines this year, which can perhaps...