SEO Trends 2015: 45 Experts On The Future Of Search
What key trends will shape 2015 search engine optimization (SEO) strategies? Is it all about mobile? Smarter content? Personalization? Delivering amazing user experiences? How can you best...
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Display Ad Viewability: Consumers Don’t See 56% Of Ads
A new study from Think with Google looked at display advertising platforms, including Google and DoubleClick, to determine what affects an ad’s viewability and found five factors that...
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Measurement Is Key To Video Marketing Success
YouTube can effectively shift a number of your most important branding metrics. The key is to decide what success looks like and then translate that into...
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Pizza Hut Flirts With Eye-Tracking Menu Technology, Will Other Brands Follow?
Pizza Hut is working with a Swedish eye-tracking technology company Tobii to design a tablet-based menu that will track users’ eye movements to recommend...
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Black Friday & Cyber Week: 5 Takeaways From Consumer Behavior For Retail Brands
As marketers collect their thoughts, and revenues, from a busy period of consumer spending across "Cyber Week," data and analysis on the way consumers have...
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Social Influencers Stay Free At This Hotel
Stockholm's Nordic Light Hotel have set a new digital marketing precedent in the hotel sector. Social media influencers are being offered a substantial...
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Using LinkedIn To Build Your Personal Brand
Linkedin might be even more suitable for personal branding than it is for business branding, but the two can very well be combined. Whether you have thousands...
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Defining SEO For 2015
SEO is the single most effective channel for consumers discovering your brand, goods and services when they come looking. As we will read later SEO is now also...
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LinkedIn As A Branding Tool: How Brands Can Reach Their Full Potential
Linkedin has many purposes. As discussed in Harnessing The Full Potential Of LinkedIn As A Connection Tool, LinkedIn started as an online resume tool, but it...
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