Defining SEO For 2015
SEO is the single most effective channel for consumers discovering your brand, goods and services when they come looking. As we will read later SEO is now also about reaching out to...
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Brands Miss Opportunities To Connect With Consumers Via ‘Dark Social’
New research, which says it sought to provide a comprehensive picture of online data sharing habits across all social networks and messaging platforms, finds an untapped opportunity for...
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Promoting YouTube Video Content With TrueView Advertising
Video search engine optimization can leverage paid advertising in a way that website SEO can’t. In fact, YouTube enables you to ignite earned media with...
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Nostalgia Marketing: How Brands Use The Past To Connect With Consumers Today
Nostalgia has become an increasingly popular way for brands to connect with consumers as they tap into the past with beloved real-life figures, mascots...
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70% Of Consumers Want More Personalized Shopping Experiences
With the busiest ecommerce period of the year now upon us, brands should look to collect the data necessary to better understand their consumers, with a view...
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Holiday Travelers Biggest Frustrations: Poorly Performing Sites, Apps
As consumers solidify their end-of-the-year travel plans, brands need to take extra care to ensure their websites and apps don’t go down and also to offer...
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Defining Affiliate Marketing For 2015
Affiliate marketing can be a powerful way to reach new consumers. When deployed correctly, affiliate marketing allows brands to reach audiences, through their affiliates, that they wouldn't be able to reach through any...
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Two Worlds Coming Together: The Marriage Of PR & Marketing
One of the big challenges of a modern-day CMO is to break down walls between the different silos inside the company and make marketing people work with sales...
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Should Brands Give Up On Google Glass?
Several brands debuted apps for Google Glass last year, in part to try to capture the attention of early adopters, as well as to take advantage of this whizbang new technology. A year later, Google has announced it has...
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