Cause Marketing: 3 Best Practices For Brands Supporting Good Causes
Lately, a number of brands have announced partnerships with charitable organizations and it’s no wonder: Research abounds (e.g., this study) demonstrating that social good is important...
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Mobile Optimization Plays Key Role in 80% of Consumer Purchase Journeys
As expected, mobile advertising and commerce has experienced another strong year of growth and increased revenues. It's a topic that has been well covered in the digital marketing press;...
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6 Keys To Create Perfect Marketing Personas
Marketing personas are the best way to ensure you create content your users actually want to read, but just talking to your customers won’t get you what you...
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Marketing To Gamers On Video Game Consoles: Can Brands Play?
In the immortal words of music industry darling Taylor Swift, “the players gonna play, play, play, play, play.” She probably wasn’t talking about the...
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Develop A YouTube Programming Strategy And Schedule Content For A Year
The days when YouTube was exclusively a place for one-hit viral videos are gone. So, senior marketers who are interested in building successful channels on...
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Bringing Customer Value To Organic Search
With organic search continuing to be a large part of many digital marketing strategies, customer-centric marketing principles have never been more important....
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Pinterest Marketing: 3 Opportunities To Grow Visibility, Engagement, Sales
Winter is coming. And one of the channels brands will be looking to leverage to raise awareness over the holiday shopping season will be social shopping....
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Slate Cosmetics Lets Consumers Upload A Photo, Sample Digital Makeup
Today, brands have every opportunity to launch innovative campaigns that utilize the best of modern technology to enhance user experiences. 2014 has seen the...
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Google Penguin 3.0: 5 Things CMOs Need To Know
You want to be there in those moments when potential customers are looking for you in Google's search results. But whenever Google launches or updates an...
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