Consumers Have High Expectations Of Brands – Are You Meeting Them?
As businesses, consumer markets, and technology platforms, around the world become more connected, and with retailers expanding the scale and potential of their international activities...
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Mercedes Is Using Instagram To Woo Generation Y
The Kardashians, the Hiltons and the like might be notable exceptions, but the average young consumer is probably not the first to come to mind as the ideal target for a luxury car brand....
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Turkish Airlines Unites Global YouTube Stars In New #FortuneTraveller Campaign
After a series of high-profile YouTube campaigns, featuring global sports stars including Lionel Messi, Kobe Bryant, and Tiger Woods, Turkish Airlines...
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What Inspires Consumers To Take Selfies For Brands?
Clothing retailer Old Navy celebrated its birthday by asking fans to submit selfies for the chance to win prizes. The marketing tactic of utilizing selfies is...
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YouTube Videos Should Be Part Of Your Content Marketing Strategy
For brands, one of the keys to success on YouTube is defining priority objectives. Is it to build awareness? Influence consideration? Drive online or offline...
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Bing Ads Has A Customer Obsession
Listening to criticism from your customers can be painful, but it’s a necessary step if your brand truly wants to embrace customer-centricity. Knowing the issues your customers have with your product can be worth its...
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Marketing To Fanatics The Manchester United Way
Matt Scammell, Associate Global Sponsorship Sales Director at Manchester United, gave a talk a Dreamforce 2014 about the development of CRM initiatives at the...
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Mobile Social Gaming: Emotions Drive Engagement At Critical Moments
The MediaBrix Social and Mobile Gaming Report has revealed that levels of engagement while users are gaming is strongly correlated with the level of emotion...
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Is Not Waiting in Line the Ultimate Mobile Customer Reward?
Many retailers offer rewards for their mobile customers as incentives to engage with the brand. But one such reward that just got a shot in the arm from a...
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