5 Ways iBeacon Technology Will Revolutionize In-Store Shopping Experiences
iBeacon technology has been heralded by some commentators to be the saviour of brick-and-mortar stores. The ability to track and integrate retail shopping experiences is certainly an...
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Canon’s Customer-Centric Marketing Puts Focus on People
Canon's latest marketing campaign focuses not on the products themselves, but around how people are using the brand's products. It makes for an inspiring mix of content marketing and brand...
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75% of Brands Will Implement Big Data Analytics, Data-Driven Marketing Within Two Years
A survey conducted by Econsultancy and Teradata of 400 senior marketers has revealed that data driven analytics and marketing will be a top priority for brands...
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The New York Jets On Overcoming Adversity During Tough Times
The NFL as a whole and the New York Jets in particular are going through a bit of a rough patch image-wise this season. The good news for the league, team and...
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What Brands Can Learn From The Toronto Raptors No. 1 Fan
Nav Bhatia, the Toronto Raptors’ official Superfan, is a big proponent of utilizing extreme fandom as a cheap marketing tool. He also advocates reaching out...
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Learning To Create Immersive Experiences For Super Fans ‘The Walking Dead’ Way
Super fans are eager to participate in branded experiences, but they have to be relevant, authentic, and empowering. If the brand fails at any point, super...
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Don’t Make the Content Suck: The Marriott Approach To Content Marketing Domination
Conde Nast Traveler, Travel + Leisure, etc. take note: Marriott is on a mission to become the world’s largest publisher of travel content. And the brand is...
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Digital Shopping Behavior Report: Is Social Media Overrated?
The development and evolution of digital shopping has already affected the way consumers are shopping for goods and services, and there is no sign of this...
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Cross-Channel Coordination: Search & Social Integration Opportunities, Obstacles
Throughout the path-to-purchase, consumers seamlessly move across channels and devices until they reach the moment, that zero moment of truth, to make a...
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