Pinterest Adds Conversion Tracking, Audience Targeting to Promoted Pins
A few select Pinterest advertisers have gained access to some powerful new tools that let brands target existing customers on the image-sharing network and measure how many consumers are...
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Marketing to Millennials: 18 Facts Brands Need To Know
A compelling new report 'Debunking the Millennial Myth' published by media communications agency, Initiative, has helped to define mood, opinions, and outlook of the so-called 'Millennial'...
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Marriott Uses Virtual Reality To Connect With Travelers
Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach
By promoting the most relevant and engaging content with more refined targeting techniques and optimizing using insights about your audience, you can help...
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Great Content is Shareworthy Content
People want content. Consumers want content. They’re more than willing to read branded content and interact with brands that publish and share content which is meaningful to them. The trick for brands is finding out...
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Brand Under Attack: 2 Must-Read Online Reputation Management Case Studies
Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir...
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Brand & Customer Loyalty: Context Is King [Study]
Loyalty can be hugely valuable asset to a brand. The ability to inspire long-term engagement and purchases from customers is just as important as the awareness...
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Bottom-Line ROI – Support from Affiliate Marketing
Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation...
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