Canada’s Best Loved Brand: How Tim Hortons Won Canadian Hearts & Minds
Few brands are as respected and genuinely appreciated by their consumers as Tim Hortons are by the Canadians public. The brand provides a fantastic example of how to connect with, and...
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Converting Consumers On Social Networks: YouTube Tops Facebook, Google+, Twitter [Study]
Social media has traditionally been a difficult channel with which to attribute conversions and measure ROIs. However, recent studies have shed new light on the way consumers are being...
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CVS Rebrands, Asks Customers to Share #OneGoodReason to Quit Tobacco
These days, it's critical for brands to communicate a clear vision of what the brand stands for, and to viewed as empathetic to consumers. This builds trust...
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Consumers Wait For Email Discounts Before Purchasing [Report]
Email marketing can be a incredible channel for driving conversions. A Bluehornet study has revealed that a large proportion of consumers value email...
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12 Amazing Mobile App Usage Statistics for 2014
Mobile usage, and particularly the use of mobile apps, has risen dramatically in the past few years. How can brands better reach and engage consumers via...
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Use of Digital Grocery Coupons Rises 141% [Report]
When consumers have decided what they want to buy they often look for coupons or vouchers. Companies that offer a coupons either directly or via their...
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Online Reviews Matter In a Big Way To New Moms
If you want new moms to buy your products, then your brand needs to be visible at the key moments when digital interactions occur. Online reviews...
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Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Social media marketing is an increasingly important part of consumer purchase funnels, and can be a powerful way to raise awareness during crucial seasons of...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social...
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