How Will Accelerated Mobile Pages Affect Brand Content?
Accelerated Mobile Pages, or AMP, have made headlines recently – including comments from Google's Gary Illyes at SEJ Summit. There, Illyes reportedly said AMP will only keep growing...
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How evolved is your digital marketing strategy?
In less than a decade, mobile has fundamentally changed our lives. Shoppers now rely on mobile for every stage of the buying journey, from initial awareness to final purchase decision. When...
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Will voice search mean big brands have to get even more local?
The growing adoption of voice search is fundamentally changing the consumer journey. For many brands, responding to this shift in behavior is going to demand a...
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10 Effective Ways To Build A Strong Community With Great Content
Content drives digital marketing and for it to succeed it needs to hit the right notes with the audience. Websites with active audience participation are the...
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15 Examples of Brand Publishers and Digital Content Hubs
Branded publishing is a oft-debated topic in the digital marketing industry. Many brands have dedicated publisher sites, digital magazines, or blogs, but ROIs...
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Removing BBC recipes may cost them over 320,000 monthly visits
The BBC have announced plans to 'close or archive' notable sections of their website including BBC Food, Newsbeat, News Magazine and iWonder. The most...
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Are You Missing Out On The Awesome Power Of Remarketing?
Remarketing gets a lot of flak for being “creepy” and, as a result, many online marketers avoid it like the plague. I don’t buy the hype. In the wise...
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3 Easy Ways Brands Can Join The Olympics Conversation
Official sponsors aside, hundreds of brands will be fighting for consumer attention through social content efforts aimed at reaching people in places where...
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29 Things Millennials Love & Hate About Online Video
There is a ton of research about all the things that Millennials love and hate about online video. Why? Well, 18- to 34-year-old digital natives are one of the...
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