Some of the most suc­cess­ful brands have forged emo­tion­al con­nec­tions with con­sumers using the pow­er of sto­ry­telling. Craft­ing a com­pelling sto­ry around your brand or prod­uct is both art (cre­ativ­i­ty) and sci­ence (data).

Is your con­tent mar­ket­ing strat­e­gy help­ing you con­nect with peo­ple at moments when they have a prob­lem, need, or desire? Is your con­tent mem­o­rable and valu­able to your audi­ence?

This mon­th’s Live With Linkdex webi­nar will dis­cuss the impor­tance of using sto­ry­telling to ensure your con­tent mar­ket­ing efforts are help­ing you reach your goals.

Dur­ing last mon­th’s webi­nar, Cre­at­ing & Opti­miz­ing Con­tent for YouTube, we dis­cussed one brand doing an amaz­ing job with its video mar­ket­ing strat­e­gy, Coca-Cola. This month, you’ll get hear direct­ly from Coca-Cola’s senior man­ag­er of inte­grat­ed mar­ket­ing con­tent.

In addi­tion, some top­ics we’ll cov­er include:

• Why emo­tion­al sto­ry­telling is vital to a brand’s suc­cess.
• Inno­v­a­tive ways to build brand love.
• Exam­ples of great sto­ry­telling.
• And much more!

Join us Sep­tem­ber 23 for the next Live With Linkdex Webi­nar: Ways Brands Can Tell Com­pelling Sto­ries Through Con­tent Mar­ket­ing.

What: Live with Linkdex: Sep­tem­ber Edi­tion
Top­ic: Ways Brands Can Tell Com­pelling Sto­ries Through Con­tent Mar­ket­ing
When: Sep­tem­ber 23, 2015 5pm GMT/ 12pm EST/ 9am PST
Who:
Mod­er­a­tor: Dan­ny Good­win, Man­ag­ing Edi­tor of Momen­tol­ogy (@DannyNMIGoodwin)
Guest Speak­er: Russ Mis­chn­er, Senior Man­ag­er of Inte­grat­ed Mar­ket­ing Con­tent at The Coca-Cola Com­pa­ny (@RussMischner)
Guest Speak­er: Joan­na Lord, VP of Mar­ket­ing at Porch (@JoannaLord)

Reg­is­ter Now!