Is SEO in 2015 much dif­fer­ent from SEO in 2014? Or 1999? Is it even impor­tant? Should we care?

Yes, it is still impor­tant, very much so. That is the con­clu­sion of all the experts in our lat­est eBook, SEO Now 2015.

The eBook is a fol­low-up of SEO Now 2014 and has an overview of the most impor­tant ele­ments in search in it. We talked to experts from dif­fer­ent parts of the search and dig­i­tal mar­ket­ing indus­try. Some of the names you will be famil­iar with include Eric Enge, Bill Slaws­ki, Simon Hes­el­tine, Mike Gre­han, Pad­dy Moogan, Julie Joyce, and many oth­ers. Com­bined it makes for a unique view on the SEO indus­try in 2015.

After you’ve fin­ished read­ing this book, you’ll under­stand the impor­tance of SEO. You’ll want to start doing new things and make sure your teams imple­ment strate­gies that will dri­ve real results. But you’ll also real­ize it will mean a lot of hard work. It will mean get­ting the right peo­ple to look in the right direc­tion. It will mean get­ting teams to work togeth­er.

“This book is more than just a explo­ration of the state of SEO,” accord­ing to Matt Roberts, Chief Strat­e­gy Offi­cer at Linkdex. “Togeth­er, these con­ver­sa­tions with experts, search pro­fes­sion­als, and indus­try thought lead­ers rede­fine and mod­ern­ize the very mean­ing of the dis­ci­pline.”

And I agree. SEO Now 2015 brings togeth­er experts opin­ions and knowl­edge and helps any CMO, SEO strate­gist, or any­one involved with any search activ­i­ty gain an edge in their SEO plan­ning. It pin­points exact­ly where to start and what areas you should cov­er.

The most impor­tant part of SEO, you ask? It’s the user. The cus­tomer. The audi­ence.

Get­ting an under­stand­ing of the cus­tomer jour­ney is vital. And that is what this book will help you do. In all dif­fer­ent ele­ments of SEO. Enjoy! And get ready to be inspired and to under­stand the impor­tance of SEO in 2015!