The trav­el indus­try – and it is no longer an over­state­ment to say so – is the largest and most sophis­ti­cat­ed indus­try in online e‑commerce. With innate­ly glob­al scope and scal­ing prospects, high­ly sophis­ti­cat­ed and intri­cate busi­ness ecosys­tems, one of the longest pur­chase cycles in a mar­ket­ing ver­ti­cal, and a immea­sur­ably vast long tail span­ning sev­er­al lan­guages and loca­tion spe­cif­ic per­mu­ta­tions – no oth­er indus­try faces the same mag­ni­tude of struc­tur­al, scal­ing, and tech­ni­cal chal­lenges.

To cre­ate this eBook, Linkdex and State of Dig­i­tal con­sult­ed and inter­viewed experts, thought-lead­ers, and rep­re­sen­ta­tives from key com­mer­cial brands, in order to pro­vide a holis­tic 360 degree per­spec­tive of the online trav­el indus­try. The report explores the lat­est mar­ket­ing strate­gies and tech­niques.

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