Oscar 2015 Marketing Predictions
With a reported price tag of $2 million per 30 seconds of air time and an estimated audience of 43 million viewers, the Oscars are perhaps a smaller scale, but more glamorous version of the Super Bowl for advertisers. In fact, many themes that...
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18 Killer Content Marketing Tools That Will Make Your Life Easier
Content marketing isn't easy. It's hard work understanding where to get ideas, what types of content to create, how to create it, and the best ways to promote it. Any help is welcome for a...
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Heineken Video Stunt Woos U.S.-Based Champions League Fans
While Budweiser and its puppy may have a stranglehold on the American football market, Dutch beer brand Heineken is targeting a smaller subset of U.S. football...
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Mardi Gras: A Missed Marketing Moment For Brands
Mardi Gras provides plenty of opportunities for beads, booze, and bosoms, but could it also present untapped marketing opportunities? Tom Martin, founder of...
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Why Is Measuring Content Marketing Success So Hard?
Content marketing may be all the rage, but getting a real handle on the value of these efforts continues to dog consumer marketers. The lack of demonstrable...
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14 Valentine’s Day Marketing Campaigns To Swoon Over
Valentine’s Day is an emotional holiday that means different things to different people. For some, it’s all about gazing into their beloved’s eyes and...
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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series
Gap has launched a micro-series on Instagram, a planned 12-part series of 15-second videos that make use of new features introduced to the platform last week...
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14 Content Marketing Tips From The Pros
Content marketing allows brands to not only tell their own stories, but to actually own the conversation. And provided the content they create is relevant, it can easily be repurposed much like a Thanksgiving turkey....
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