3 Great Influencer Marketing Campaigns to Remember
Today, brands are coming up with creative ways to engage key influencers within communities to help them market their brand, their products and services. Let's look at three influencer...
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20 Powerful Brand Mascots Consumers Love
The Aflac Duck has rubbed elbows with Yogi Berra, Wayne Newton and Chevy Chase. 9Lives’ Morris the cat was in a movie with Burt Reynolds, had his own personal secretary and received marriage proposals from felines and humans. And the Pillsbury...
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Blogs Have A Huge Influence On Consumer Purchase Decisions
A new study on blog influence found many consumers rely on blogs for unbiased opinions and expertise when considering purchases, making blogs an influential...
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Defining Affiliate Marketing For 2015
Affiliate marketing can be a powerful way to reach new consumers. When deployed correctly, affiliate marketing allows brands to reach audiences, through their affiliates, that they wouldn't be able to reach through any...
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Marketing To Women: 3 Crucial Insights For Brands
Recently, Momentology explored exactly how not to market to women, with tone-deaf brands showing the dangers of not listening to what female consumers expect...
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Brands Consumers Love: Dove, Friskies Top Hootsuite’s Inaugural ‘Love List’
Social media management platform Hootsuite has debuted its Love List, a monthly report that measures how consumers react to brands on social by examining the...
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6 Content Marketing Lessons From The Trenches
Content marketing is all about delivering the right content, with the right message, to the right consumer, at the right time. A brand's content can help...
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7 Ways Content Pillars Make Brands More Effective
Content pillars force us to take what we learn in the content mapping/discovery process and apply it to the customer journey and sales funnel. In the content...
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