Using Branded How-To Videos To Meet Consumer Needs
Consumer willingness to consume more video content, according to a study from Levels Beyond, is increasing. However, the same report showed that 75 percent of brands aren't meeting...
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Why Shareability Is Key To Successful Consumer Content Marketing
Reaching consumers with your message is one thing. Persuading them to share it is quite another. As more and more content vies for the attention of the consumer, creating content that has a...
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Creating A Well-Defined Travel Content Marketing Strategy
As online marketing evolves, marketing campaigns tend to focus more on what Google wants rather than on what people need. For travel brands to continue being...
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6 Keys To Create Perfect Marketing Personas
Marketing personas are the best way to ensure you create content your users actually want to read, but just talking to your customers won’t get you what you...
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Develop A YouTube Programming Strategy And Schedule Content For A Year
The days when YouTube was exclusively a place for one-hit viral videos are gone. So, senior marketers who are interested in building successful channels on...
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Slate Cosmetics Lets Consumers Upload A Photo, Sample Digital Makeup
Today, brands have every opportunity to launch innovative campaigns that utilize the best of modern technology to enhance user experiences. 2014 has seen the...
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6 People To Interview Before You Create A Content Map
Content mapping can help provide structure and direction to the paid, owned, earned, CRM and other marketing teams that's often missing at the beginning of a...
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Content & Commerce: 3 Ways Brands Can Boost Revenues, Conversions
New research from L2 Inc and Demandware has provided an in-depth exploration of the relationship between content marketing and ecommerce for 80 global brands....
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