Hyundai Targets Car Shoppers On Vine With #HyundaiHank Stop-Motion Adventures
In the past year, Vine has made the transition from a platform with the primary purpose of merely entertaining users, to one that advertisers are now actively leveraging as a way to reach...
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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore
Halloween 2014 is not only the Halloween of the sexy Ebola costume, it is also the Halloween of branded video with parodies (particularly of "The Shining") and pranks aplenty as marketers...
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Turkish Airlines Unites Global YouTube Stars In New #FortuneTraveller Campaign
After a series of high-profile YouTube campaigns, featuring global sports stars including Lionel Messi, Kobe Bryant, and Tiger Woods, Turkish Airlines...
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Rolo Revives Classic Advertising Campaign to Celebrate 75th Anniversary
Rolo has revived their classic slogan, "Do you love someone enough to give them your last Rolo?" after dropping it "for good" in 2003. With a humorous twist...
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Has Wendy’s #BBQ4Merica Found A Recipe For Success With Humor & Nostalgia?
The quick service chain Wendy's has launched a multi-channel effort to support limited-time pulled pork menu items under the hashtag #BBQ4Merica, but only one...
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6 Brand Storytelling Tips From Conde Nast
As a brand whose bread and butter is content, Conde Nast is in a unique position to weigh in on branded content. The media company can lean on a long heritage...
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Orange #futureself Website Lets People See 20 Years Into Their Future
Orange's 20th Anniversary Celebrations have seen the innovative French telecommunications operator launch #futureself. A personalised, interactive microsite...
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GE Shares 9 Tips On Compelling Storytelling
Multinational conglomerate General Electric, or GE, makes for an interesting case study in digital marketing. On the one hand, it is an instantly recognizable...
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