Halloween Marketing Tricks & Treats: Stats, Strategies & Scary Good Content
Seasonal marketing is a great opportunity for brands, and one that is growing every year. Increased use of mobile devices, and an uplift in the use and consumption of social media and video...
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6 Strategies to Better Target Customers With Location-Based Offers
It’s easy for brands to upset consumers by inundating them with location-based offers. And once they opt out, it’s highly unlikely they’ll opt back in again. That means it’s...
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10 Brands Optimizing, Uncovering & Creating Moments That Matter
The customer journey is comprised of a thousand moments. Brands can have an impact on all these different moments that matter. Here’s how brands such as...
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Creating Healthy Content for Your Audiences
Creating healthy content for your audience segments doesn’t have to be difficult. All it takes is using your existing resources and finding creative ways to...
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6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing
Real-time marketing gets a bad rep in the press, but one Advertising Week panelist said audiences love it and engage with real-time content when it is done...
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Chrysler Virtual Car Factory Tour Shows Consumers How 200 Is Made
To mark the launch of the much anticipated Chrysler's 200 Sedan, the auto giant have teamed up with Google Maps to provide users with a 360 virtual tour of...
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Kix Cereal Appeals to Moms with Online Stories, Punky Brewster
As breakfast cereal consumption is reportedly on the decline in the U.S., one brand is hoping to appeal to kids with online storybooks and new boxes that can...
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Applebee’s Wins Army of #Fantographers On Instagram
A big challenge for consumer-facing brands today is tying together their social media channel outputs, user-generated content, and content marketing campaigns....
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