Great Content is Shareworthy Content
People want content. Consumers want content. They’re more than willing to read branded content and interact with brands that publish and share content which is meaningful to them. The trick for brands is finding out what kind of content their...
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Bottom-Line ROI – Support from Affiliate Marketing
Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation market as a £14 billion revenue...
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Michelin Geocaching Contest Gets Customers To Share Creative Photos Of Trackable Tire Gauges
For some companies, having strong brand awareness and reputation are absolutely fundamental for business. Brand is the vehicle that allows consumers to...
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68% of Women Prefer Fashion Retailers Who Depict ‘Real Women’
A ModCloth survey suggests that the majority of women believe there's a disconnect between the representation of models in the industry and what's "real."...
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Online Reviews Matter In a Big Way To New Moms
If you want new moms to buy your products, then your brand needs to be visible at the key moments when digital interactions occur. Online reviews...
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