7 Marketing Lessons From Big Bird
Sesame Street’s Big Bird is a beloved children’s character that spans generations and borders, but it’s not only kids who can learn from him. In fact, marketers specifically can look to this perpetually 6-year-old 8-foot-tall yellow bird for...
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Links, Shares & The Future Of Content Marketing
Over the last year or so, a consensus has been developing around the relationship between social media and SEO. Namely, that the more content is shared via social, the more likely it is to...
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Why The Holidays Are A 100-Day Marketing Marathon
Savvy brands and businesses need to start planning their marketing pushes as early in the fall as possible in order to ensure the best saturation of their...
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5 Examples Of Great Brand Storytelling
Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling. That’s the quickest and best way to hit those all-important emotional hooks that...
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3 Simple Ways To Get Customers To Review Your Brand
Online reviews are increasing in importance as consumer behavior and technology continue to evolve. Consumers are getting savvier about comparison shopping and...
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What New UK Advertising Rules Mean For Brands Working With Vloggers
Brands and marketers now recognize that developing partnerships with top bloggers can add huge value to influencer marketing campaigns. Working with vloggers...
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Why eSports Is A Huge Marketing Opportunity For Brands
Esports has become a global phenomenon. Recent reports have valued the industry at more than $612 million, with reach extending from Europe and North America...
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Viral Hashtags: The Secret To Brand Success
The #IceBucketChallenge, #BreakTheInternet and #LoveWins are perfect examples: Whenever a popular hashtag emerges, brands can’t help but dogpile. The...
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