The Case For The Chief Digital Officer
As your online presence becomes larger and the algorithms in the search engines and social media become more complex, is it time to look at adding a Chief Digital Officer (CDO) to your in-house team? Here's why a CDO can be essential to your...
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3 Ways To Remain Competitive Against Google, The Content Creator
As the search engine results pages (SERPs) changes and organic results are increasingly replaced by paid content, search marketers are facing additional competition from Google itself....
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Will Carli Lloyd Make Female Athletes More Influential In Sports Marketing?
Like comedian Rodney Dangerfield, women’s athletics have not historically gotten a lot of respect, particularly when viewed in light of men’s sports....
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Experiential Sports Marketing At The Tour De France
Brands today have an opportunity to turn up their marketing activities around major sports events. With YouTube, Twitter, Instagram, and emerging platforms...
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The Future Of Digital Marketing In A Growing Marijuana Industry
When Oregon legalized marijuana earlier this month, it became the fourth U.S. state to sanction recreational use. Despite the sheer size of the growing market...
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Why Not All U.S. Brands Should Wave Flags On The Fourth Of July
The Fourth of July means American flags, fireworks, barbecues and a slew of marketing collateral from brands eager to capture consumer interest. Like many...
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Influence Now: Your Free Guide To Influencer Marketing
Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey. Your brand can benefit from...
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After #LoveWins, Marriage Equality Means More Authentic Branded Content
The June 26 Supreme Court decision supporting same-sex marriage is one that will clearly have a profound impact on the lives of LGBT Americans, but it is also...
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