5 Brilliant Marketing Strategy Examples From Dominant Brands
Because there is no one-size-fit-all approach to marketing, you often can find the best examples of marketing strategies by brands dominating in their respective industry. Here's how five...
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User-Centric Keyword Research: Find The Topics Your Audience Wants
We often preach about creating answers to searcher's questions. As Google refines results to better interpret the intent of a search query, and their understanding of which pages may answer...
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4 YouTube Brand Content Insights From The Top 100 Brands
YouTube recently partnered with Pixability to analyze viewership and publishing trends from the Top 100 Brands as defined by the Interbrand 2014 Best Global...
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The Case For The Chief Digital Officer
As your online presence becomes larger and the algorithms in the search engines and social media become more complex, is it time to look at adding a Chief Digital Officer (CDO) to your in-house team? Here's why a CDO...
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3 Ways To Remain Competitive Against Google, The Content Creator
As the search engine results pages (SERPs) changes and organic results are increasingly replaced by paid content, search marketers are facing...
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Will Carli Lloyd Make Female Athletes More Influential In Sports Marketing?
Like comedian Rodney Dangerfield, women’s athletics have not historically gotten a lot of respect, particularly when viewed in light of men’s sports....
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Experiential Sports Marketing At The Tour De France
Brands today have an opportunity to turn up their marketing activities around major sports events. With YouTube, Twitter, Instagram, and emerging platforms...
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‘Sharketing’: Why Sharks May Be The Next Great Brand Ambassadors
Cats clearly rule the Internet, but sharks are having their own moment. From Shark Week, to "Sharknado", to Left Shark, consumers' enthusiasm...
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