The Dangers Of Industry Disruption: Why Brands Must Think Like Startups
As the world moves toward a one-device ecosystem and technology and platforms disrupt established models, brands and marketers must adapt as well if they don’t want to die out like the...
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5 Reasons Why Marketing Must Fundamentally Change
New research from Marketo has revealed how senior marketers believe that the marketing function of businesses needs to fundamentally change in the next few years. The reform is necessary...
Influencer Marketing: The Evolving Hybrid Model Of PR & Search
Influencer marketing is the new buzzword du jour. It is already showing signs of bandwagon jumping from various quarters. But there is no question that the...