Why Amazon Was Crowned The Best U.S. Brand
Market research firm YouGov has released its 2014 Global Rankings of brand sentiment and revealed ecommerce giant Amazon remains the best-perceived brand in the U.S. What other brands are...
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Argos Case Study: Mapping The Consumer Journey To Purchase
Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs. Argos, a UK-based consumer...
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Virgin Holidays ‘Holiday Hypnosis’ Promises A Two-Week Vacation in 20 Minutes
As consumers return to work after the holidays, thoughts immediately turn to the next vacation. While the actual trip may be months away for most people, it's...
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3 New & Noteworthy Retail Marketing Strategies from 2014
Retail marketing strategies have been evolving in the direction of omni-channel marketing over the last few years, as seamless brand reach and interaction...
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30% Of Shoppers Leave Ecommerce Sites In Less Than 1 Minute
Ecommerce sites only have seconds to capture and engage their consumers and help move them down the conversion path. A new study from Monetate gives clues into...
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Is Your Global Brand Marketing In Your Customer’s Native Language?
A recent survey shows brands are marketing to customers outside the U.S. in a language not native to their country. Instead, brands continue to market to their...
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Distracted Viewing Reduces Brand Recall By Half
It is getting increasingly difficult to reach consumers with advertising while they watch TV, which highlights the obligation of brands to create content that...
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Pizza Hut Flirts With Eye-Tracking Menu Technology, Will Other Brands Follow?
Pizza Hut is working with a Swedish eye-tracking technology company Tobii to design a tablet-based menu that will track users’ eye movements to recommend...
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