Combine Personas With These 4 Personality Types To Better Target Customers
Many companies have developed personas, yet only a few use them effectively. It's relatively easy to throw together a set of customer characteristics and call it a persona. It’s not so...
By 0 comments
Email Is Critical To Successful Cross-Channel Marketing
Cross-channel marketing has room for improvement. That’s according to a recent study from Experian and Forrester, which also says marketers must have authentic conversations with...
By 
Whole Foods Value Matters: Can New Marketing Campaign Win Back Customers?
Once synonymous with being healthy and wholesome, the Whole Foods brand has become inadvertently embroiled with a perception of being expensive (seemingly...
By 
Consumers Have High Expectations Of Brands – Are You Meeting Them?
As businesses, consumer markets, and technology platforms, around the world become more connected, and with retailers expanding the scale and potential of...
By 
6 Ways Brands Deliver Great Customer Experiences
Customer experience, or CX, is increasingly being recognized as one of the main battlegrounds for ambitious brands to compete, and distinguish themselves to...
By 
The New York Jets On Overcoming Adversity During Tough Times
The NFL as a whole and the New York Jets in particular are going through a bit of a rough patch image-wise this season. The good news for the league, team and...
By 
Learning To Create Immersive Experiences For Super Fans ‘The Walking Dead’ Way
Super fans are eager to participate in branded experiences, but they have to be relevant, authentic, and empowering. If the brand fails at any point, super...
By 
2 Must-Read Takeaways for Brands Looking To Be More Customer-Centric
Customer-centricity is widely acknowledged to be an end goal for any brand. It's one of the golden rules of marketing, and also one of the pillars on which...
By