2 Must-Read Takeaways for Brands Looking To Be More Customer-Centric
Customer-centricity is widely acknowledged to be an end goal for any brand. It's one of the golden rules of marketing, and also one of the pillars on which momentology is based. However...
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Marketing to Millennials: 18 Facts Brands Need To Know
A compelling new report 'Debunking the Millennial Myth' published by media communications agency, Initiative, has helped to define mood, opinions, and outlook of the so-called 'Millennial'...
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Marriott Uses Virtual Reality To Connect With Travelers
Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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Brand & Customer Loyalty: Context Is King [Study]
Loyalty can be hugely valuable asset to a brand. The ability to inspire long-term engagement and purchases from customers is just as important as the awareness...
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Creativity Creates Success, Not A Bloated Media Budget
A silent war is raging between old school and new school marketers. Old school marketers are desperately trying to fit current marketing channels into old...
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Use of Digital Grocery Coupons Rises 141% [Report]
When consumers have decided what they want to buy they often look for coupons or vouchers. Companies that offer a coupons either directly or via their...
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SAP’s CMO Shares 7 Ways Brands Can Create Powerful Connections
Jonathan Becher, CMO of international software provider SAP, recently revealed seven key takeaways for brands that want to create powerful connections with...
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