How Can You Design For The Distracted?
To be human is to be distracted. But by understanding why, and always keeping these 3 principles in mind, you will be able to design for it. I will make you a promise. You will do something else before you get to the end of this article....
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Why The Best UX Design Is Invisible & How To Measure It
If your users have to pay attention to your interface, there’s something wrong with it. Your interface should be invisible, not obvious. Consider the ubiquitous office-building...
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How Brands Are Turning Analog Customer Experiences Into Digital Moments
Even as we move closer to a future with smart roads, cities, and theme parks, there are some customer experiences – like drive-throughs, in-store retail and...
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4 Hot Voice Search Trends To Help Shape Your SEO Strategy
Voice search is everywhere these days. It’s in our Super Bowl commercials. It’s on every major smartphone platform. Forty-one percent of adults used voice...
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Why Organic Search Is A Crucial Channel For Millennials
"Organic" isn't just a buzzword for millennials. Just over half of all millennials actively try to include organic food as part of their diet, more than any...
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6 Tips For Building Your Brand Through Sports Sponsorships
With college football just crowning its new champion and the NFL playoffs underway, we're reminded again how important sports are to so many people. Because...
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9 Ways To Use Digital, PR & Advertising To Achieve Your Brand Goals
Smart marketers know that all three components of digital marketing, advertising and PR are necessary to have a healthy brand presence. This article...
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How Do Brands Grow? Probably Not The Way You Think…
Consumer marketing orthodoxy over the last 30 years has preached the importance of targeting, loyalty, and customer retention. The teachings of Philip Kotler...
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