Customer Journey Maps: How Experience Mapping Reveals Invaluable Insights
Customer journey mapping brings an important emotional perspective to understanding the consumer experience – from initial contact, through the process of engagement and into a long-term...
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Brand Sweden: What Makes Swedish Brands So Successful Globally?
The recent acquisition of King, the developers behind Candy Crush Saga, by Activision Blizzard for $5.9 billion was the latest in a long line of high profile acquisitions of startups...
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2015 Holiday Marketing: REI’s #OptOutside Reveals 9 Truths
Outdoor retailer REI’s announcement that it will remain closed on Black Friday could turn into a case study in holiday marketing. That’s because it is a...
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10 Pop Songs That Perfectly Illustrate The Brand-Consumer Relationship Today
Like a bad boyfriend, brands lie and cheat. There’s no shortage of examples, including Volkswagen most recently, but also Amazon, Apple and Google, among...
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Being A Top CMO Now: 10 Insights On Marketing, Data & More
CMOs from top brands and agencies gathered recently to talk about what they do, how their skill set has evolved, where marketing is shifting, and why they are...
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10 Tips That Will Make Your Brand More Relevant
Greek philosopher Heraclitus wrote about change as life’s constant centuries ago. Many brands have struggled or even failed to stay relevant through the...
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Improving The Customer Experience With Content This Holiday Season
The last several months of the year are a key time for retailers as they hope to capitalize on the holiday shopping season. In the fiercely competitive retail...
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Mining The Synergies Between Direct Response & Branding Campaigns
It's a common misconception that direct-response and branding campaigns operate in separate dimensions and, therefore, do not overlap. However, it’s...
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