Personalized Customer Experiences: 10 Expert Tips To Maximize Results
Like a veritable Nik Wallenda walking a tightrope across Niagara Falls without a safety net, marketers face both great opportunity and risk with personalization. A one-size-fits-all...
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MoneySuperMarket’s Epic Mind Drive Lets Consumers Drive A BMW i3 With Their Minds
Car insurance and comparison website brand MoneySuperMarket have modified a BMW i3 so it can be driven by a person’s brainwaves. The stunt both encourages drivers to "use their heads"...
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Amazon Prime Day: A Key Battle In The War For Customer Loyalty
Amazon Prime Day is, by many accounts, a bid by the ecommerce behemoth to stir-up summer spending by introducing a second day of mass digital discounts in the...
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Why Brand Solar Systems Are The New Funnel
Just like the sentiment behind astronaut Neil Armstrong’s infamous “One small step for man, one giant leap for mankind” line on the moon, the digital...
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Captology: The Rise Of Technology As An Influencer In Its Own Right
Captology is the study of computers as persuasive technologies. Dr. B.J. Fogg, director of the Stanford University Persuasive Technology Lab, derived the term...
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Festival Marketing: Brands Getting Into The Festival Groove
Festivals provide an incredible opportunity for brands to engage a key target group of consumers. At Glastonbury, the UK's largest green-field festival, the...
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Marketing Marijuana: Top Opportunities And Challenges For Brands
It may not be easy to picture John Wayne with a joint, but that’s actually a pretty apt representation of the U.S. marijuana industry as it stands in...
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Customer-Centric Brands At Wimbledon Put People First
The Wimbledon Championships have strong roots in tradition, which means they forgo conventional sponsorship and advertising models in favor of genuine brand...
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