Why Isn’t Easter A Bigger Marketing Moment?
In many respects, Easter is no Christmas. These holidays differ in terms of religious significance, cultural penetration, time of year, and even marketing potential. Americans are...
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Killing Jesus Website Immerses Users In History
National Geographic Channel has developed an interactive, immersive content site around their forthcoming movie, "Killing Jesus". The website is designed to create awareness about the...
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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?
Mashable Founder and CEO Pete Cashmore says technology is changing content creation and can help brands better reach – and cater to – their audiences...
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3 Reasons Brands Should Invest More in UX Design Now
Is your solution to increasing your sales based on attracting more visitors to your site rather than getting more sales from the visitors you do attract?...
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Audience Optimization: Giving Your Audience What It Wants
Audience optimization – the art of optimizing for your audience's needs – isn't just about keyword intent. It's about customer intent, and trying to...
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Awards Shows Offer 4 Marketing Moments For Brands To Seize
Like the Super Bowl, advertising during the Oscars is expensive, but can expose a brand to a large audience. It also gives marketers an opportunity to connect...
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Aflac One Day Pay Aims To Match The Speed Of Modern Consumers
When it comes to speed records, ducks are hardly on par with, say, cheetahs. But that hasn’t stopped supplemental insurance company Aflac and its spokesduck...
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3 Tips To Win Ecommerce Consumer Loyalty
A report by OrderDynamics has likened the challenges of ecommerce to those of modern dating. While repeat customers are crucial for generating healthy revenues, retailers often find themselves fishing for a second...
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