Emotional Storytelling Is KFC’s Newest Ingredient
KFC celebrates it's 50th anniversary this year, and the brand has launched a campaign strategy that aims to win new customers by nurturing an emotional connection with consumers to match...
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Taco Bell Gives Fans A Valentine’s Gift: Temporary Tattoos
As millions of American consumers buy cards, flowers, chocolates and the like to celebrate the ones they love, Taco Bell says it has monitored the online behavior of its passionate young...
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7 Steps To A Customer-Centric Content Scorecard
No matter how many content projects or campaigns we commit budget and resources to, it's imperative we understand the value of that content to the brand and...
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Why User Experience Defines Your Brand
Most companies don’t have a user experience (UX) team, and those that do, don’t have a clear UX strategy to guide their team’s efforts. Most companies merely treat UX as lipstick and miss the opportunity to define...
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Why Brands Must Integrate TV With Wider Marketing Efforts
The rise of digital media as an engaging channel for consumers has seen budgets, investment, and marketing efforts shifting away from traditional media such as...
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In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers
Online shopping, with it's adaptable pricing, frequent promotions, and ability to compare retail offerings quickly and conveniently, offers consumers a level...
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Nordstrom Delights Consumers With Technology
Nordstrom is a brand that must be doing something right. With the company's share price gaining 120 percent in five years, the brand's profits have...
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Aldi Tops List Of Top 10 UK Brands
Discount retailer Aldi is the top UK brand of 2014. That's according to YouGov's BrandIndex, a measure of global brand perception ranking for 850 brands in...
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