Why Google’s Personal tab could be the best thing to ever happen to email marketers
According to reports, Google recently experimented with allowing users to filter searches by personal results like information that could be pulled from a Gmail account if said user was...
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Exit Popups: How 6 Firms Boosted Email Signups & Sales
We live in the digital era where the various social networking platforms play a mammoth role in facilitating business success. This, however, doesn’t mean that email is of little or no...
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The 3 Ps Of Better Email Marketing Campaigns
While social and content marketing long enjoyed the limelight, email suffered as a marketing tool. But, barber&hewitt’s Michael Barber recently argued...
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4 Email Marketing Campaigns That Really Delivered In 2014
Four well-executed email marketing campaigns in 2014 targeted readers when they were ready for conversion and overwhelmed readers with value. From an...
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Email Marketing Budgets To Surge In 2015
A recent survey shows that brands are ramping up their spend for marketing channels where they can best engage the consumer. Email leads as the “darling” conduit for communications and driving customer loyalty....
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8 Tips to Optimize Your 2015 Email Marketing Strategy
In one of the most comprehensive studies of email metrics to date, email marketing service provider MailerMailer has analyzed data from more than 62,000...
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7 Tips for Email Marketing Success
Email subscribers spend more per capita, but only a small portion of a brand’s consumers actually agree to receive emails. In order to encourage additional signups and to keep those consumers happy, brands should make...
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Consumers Wait For Email Discounts Before Purchasing [Report]
Email marketing can be a incredible channel for driving conversions. A Bluehornet study has revealed that a large proportion of consumers value email...
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