The Ultimate Guide to SEO in 2017: 45 Insiders on the Future of Search
The SEO industry – and marketing overall, really – has no shortage of buzzwords. And as we kick off a new year, the odds are mobile-first and AMP will likely remain important phrases in...
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Is the AMP Project the future of mobile SEO?
With 600 million AMP-enabled resources now indexed, the consensus is out on Accelerated Mobile Pages. Most will agree that AMPs are now a vital part of mobile SEO. There are, however, still...
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Is augmented reality now a marketing channel?
On the news that earthquake damaged prefectures of Japan have teamed up with developers Niantic in a bid to use Pokémon Go to regenerate the area, it’s...
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How Will Accelerated Mobile Pages Affect Brand Content?
Accelerated Mobile Pages, or AMP, have made headlines recently – including comments from Google's Gary Illyes at SEJ Summit. There, Illyes reportedly...
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The Marketer’s Guide To Bots: Everything You Need To Know
Are we on the verge of another major shift where apps are replaced by bots? We could be. Many marketing experts say consumer behavior is forcing brands to...
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Mobile Marketing Trends 2016: 50 Experts On The Future of Apps, Ads & Search
Terms like “the Year of Mobile” and “mobile-first” have become easy jokes for speakers at digital marketing conferences – and for good reason. 2015...
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iOS 9: Adblockalypse Now, Or Much Ado About Nothing?
As the world braces for Apple’s iOS 9 update, the search/digital/mobile marketing community remains divided between those who feel ad-blocking extensions...
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Mobile Engagement: Moving Beyond Location To Understand Consumer Context
We live in a fully connected world. With an estimated 7 billion mobile subscriptions worldwide, the question facing marketers is: What can businesses do to...
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