Why You Need A Mobile-Forward User-First Strategy
For some kinds of digital activity there’s a growing parity in terms of what kind of device we’re using to perform the activity. Web search, for example, has "pivoted" in 10 countries...
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Mobile Payment Integration: 6 Keys To Success
The need for mobile payment integration from a customer-centric perspective is far overdue. For nearly 20 years we've been waiting for the adoption of any kind of digital wallet. 2015...
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How To Boost Your Mobile Conversion Rates
Winning mobile moments is essential for brands and businesses. You must be wherever consumers are, but you also must meet their expectations and provide a...
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3 Ways Brands Can Harness the Power of Mobile Micro-Moments
Consumers are constantly seeking information with their mobile devices, which provides ample opportunities for brands. But they, in turn, must be selective and...
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Your Mobile SEO Guide For Brands & Businesses
Mobile is a powerful channel for brands to connect with consumers throughout their purchase journeys. A mobile SEO strategy is a key piece of a successful...
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Big Mobile Trouble On Horizon For Big-Name Brands
Smart brands recognize the importance of being mobile-friendly. They know consumers are increasingly using mobile throughout the purchase journey and will...
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Why Mobile-First Marketing Matters To Automotive Dealers
Mobile has never been more important to the automotive industry. Recent research shows that 63 percent of car shoppers engage in “showrooming”...
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Why Tracking & Attribution Technologies Are Transforming Mobile Marketing Forever
Tracking and attribution have undoubtedly become increasingly difficult in recent years, with the typical user journey becoming far more complex and...
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