Mobile Marketing Trends 2015: Top Mobile Predictions from 11 Experts
After perhaps a somewhat awkward adolescence, the mobile industry is growing up as it heads into 2015. Mobile is not just geofencing anymore, but rather holding its own as a standalone...
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Mobile Optimization Plays Key Role in 80% of Consumer Purchase Journeys
As expected, mobile advertising and commerce has experienced another strong year of growth and increased revenues. It's a topic that has been well covered in the digital marketing press;...
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Personal Assistant Apps Help Brands Find Their Voice
Thanks at least in part to Apple’s Siri, consumers are becoming more comfortable with voice technology, but, for now, voice is still not completely...
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Branded Games Help Drive Deeper Customer Engagement
Brands that have introduced gamified content are gaining important visibility and driving deeper customer engagement. Games and contests provide a casual way...
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5 Ways iBeacon Technology Will Revolutionize In-Store Shopping Experiences
iBeacon technology has been heralded by some commentators to be the saviour of brick-and-mortar stores. The ability to track and integrate retail shopping...
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Showtime’s Haptic ‘Homeland’ Video Gives Android Users A Multisensory Experience
Showtime has integrated haptic technology into a mobile video ad for its drama series "Homeland". That’s the same technology Apple is incorporating into...
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Showtime has integrated haptic technology into a mobile video ad for its drama series "Homeland". That’s the same technology Apple is incorporating into...
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Travel Bookings From Mobile Devices Grow 20%
In many ways, the travel industry has always been one of the most innovative verticals within digital. With its long purchase cycles, complex, emotive...
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