Are You Missing Out On The Awesome Power Of Remarketing?
Remarketing gets a lot of flak for being “creepy” and, as a result, many online marketers avoid it like the plague. I don’t buy the hype. In the wise words of 3LW, “haters gonna...
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6 Steps To Successful PPC Content Marketing
In PPC, content marketing is used frequently for lead generation, as well as for high-end consumer purchases that require research and time. When done correctly, PPC content marketing is...
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3 Insights To Seduce Valentine’s Day Shoppers With PPC Ads
Ah, Valentine's Day. Chocolates. Flowers. Smartphones. Wait, smartphones? Welcome to 2016 – where traditional Valentine's Day gifts now mix with the modern...
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PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting
As another exciting year of PPC marketing nears its end, it's time to look toward 2016. As you prepare your PPC marketing strategy, here are some key areas of...
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3 Persuasive Ad Hacks To Drastically Increase Your CTRs
Do your paid ads suffer from low click-through rate syndrome? It’s a tough disease to stomach, but there are several things you can do to intrigue people to...
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Using Google AdWords Conversion Tracking To Improve ROI
When you track conversions in AdWords, you can measure and improve ROI. See which ads and keywords are producing the most conversions for the least money by...
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Must-Have Data For Your PPC Reports
One of the most important tasks for a PPC professional is compiling and delivering reports on the performance of AdWords campaigns to share with their boss or...
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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms...
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