Brand Under Attack: 2 Must-Read Online Reputation Management Case Studies
Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir Interactive a couple of years...
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Canada’s Best Loved Brand: How Tim Hortons Won Canadian Hearts & Minds
Few brands are as respected and genuinely appreciated by their consumers as Tim Hortons are by the Canadians public. The brand provides a fantastic example of how to connect with, and...
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