6 winning tips on link building for the Olympics
The 31st Olympic Games kicked off last week in Rio de Janeiro, and there will certainly be no shortage of link builders staying up late to draw inspiration from the festivities. There...
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Why brands should stop obsessing over keyword rankings, and focus on traffic and revenue
Keywords, rankings, and SEO have gone hand-in-hand since the beginning of time. (Well not quite, but it certainly feels that way.) As an SEO, this can be a blessing and a curse, depending...
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What Makes a Great SEO Strategy?
Strategy is one of those words many of us use often, but few use correctly. The term can often be used too broadly, so what does having a good strategy really...
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13 Search Marketers on Optimizing for Implicit Search
Implicit search, in which factors like location, device and search history influence results even if they are not explicitly included in a query, could bring...
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Is the world ready for Visual Search?
While voice may be the latest search darling, there’s another form of search – visual – that has garnered recent attention from the likes of Pinterest, Blippar and Google. But are consumers ready for it? Are...
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What is Fad Marketing? (And How to Avoid It)
You’ve probably heard of a 'fad diet'. The ones that promise fast results without doing more exercise. (I certainly know a few in my family that always...
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Applying SEO Thinking To Build Brands And Loyal Customers
With Google’s increasing emphasis on taking brand recognition into consideration when ranking pages, it’s more important than ever to build a solid...
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5 Local Search Opportunities For Brands
The lead up to the so-called "Mobilegeddon" provided a strong reminder to brands about the importance prioritizing mobile-friendly site design in order to avoid suffering a hit to their mobile rankings. However...
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